Collabrains is data analysis company that aims to contribute to customers’ businesses through Data-driven culture and enable everyone at every level of the organization to make confident decisions using up-to-the-minute analytics and work together with decision makers to attain formidable outcomes by listening to the data.
Project: Brand Identity Design
Industry: Data Analysis
Demographics: Those responsible for making business decisions. [From any industry govt to private, service to entertainment or even to security control authority (like police etc.)]
Logo Concept
The logo features a bar graph incorporated in the wordmark. The Ls in the word Co’ll’abrains is transformed into the bars depicting a bar graph. The second bar is drawn slightly above the cap line, demonstrating an idea of positive growth in client’s business.
Golden Ratio
The logomark is designed according to the golden ratio, which is mathematical ratio commonly found in nature and is used to achieve beauty, balance and harmony in art, design and photography.
Logo Diversity
The logotype is designed in such a way that an alternative logo is designed in the local language, hence making the brand appealing to the local target audience.
