Fresh Bake
Fresh bake is a bakery that manufactures and sells food items like cakes, cookies and biscuits. They are also a retailers of imported exotic food products including chocolates, dates and beverages.
Brand Applications
Logo & Identity
Packaging
Advertising
Social Media
Industry
Food & Retail
Target Audience
The business mainly targets the general public, more specifically families and children. Also teenagers and adults.
Brand Attributes
Based on the company’s description and target audience, we have come up with a few key attributes for the brand which will be as a foundation for the visuals and other brand assets.
Logo Concept
Based on the company’s description and target audience, we have come up with a few key attributes for the brand which will be as a foundation for the visuals and other brand assets.
Decisions
Here we have made the decisions for the identity based on the attributes of the brand so as to stay congruent with the interests of the target audience.