Project Brief
Brand Name
MS Food Products
Industry
Food sector
Description
MS is a business startup that aims to set foot on different industries within food sector. They plan on starting with different varieties of Indian spices ranging from chili powder, turmeric to even fish masala.
Target Audience
The company targets mainly the local population who frequently buy spices to prepare their daily meals.
Moodboard
Photos by Ananya Pande (found on Behance)
Logo Concept
This logo is a simple monogram of the company’s name. The logo is made up of a combination of bright colors which is relevant to the business as they sell Indian spices which normally have bright colors.
Color Palette
Different colors are used in the logo to make it the most attractive element of the brand identity. The color combination grabs attention and gives the brand a unique look and feel.
Typography
VAG Rundschrift D
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