Project Overview
A start-up that aims to provide fresh and organic food products, Pure Pasture caters directly to the needs of everyone looking for a healthy living. The company’s primary product is fresh milk obtained from pure breeds of HF cows.
We designed the brand’s visual identity along with the package design.
Client: Pure Pasture Farms
Sector: Food
Scope of work: Visual identity & packaging
Logo Concept
The logo is a simple word mark of the company’s name “Pure Pasture”, which in a clean serif font. The logo is made using a design technique called “forced connections” which is widely used in logo designs.
In this logo we have incorporated a droplet and a silhouette of a leaf into the typography. The lower bowl of the letter ‘P’ end with the shape of a droplet pouring out which signifies milk. When we move further, the terminal of the the ‘r’ in ‘Pasture’ is converted into the silhouette of a leaf which is relevant to what the word stands for.
Brand Colors
A simple color scheme appropriate for the brand helps maintain its identity across multiple platforms.
Packaging
For the product packaging we have made a unique design that serves the purpose of grabbing the customer's attention very well. As obvious it's inspired by the pattern of the Holstein Friesian cow which gives the product a natural look.
3D Modelling
In order to make stunning advertising posters with beautiful 3D art with intricate liquid simulation was made.
